Aloha wear is common in Hawaii, it is particularly appropriate on Fridays.

Aloha Friday actually came from Hawaii’s clothing industry. In the 1940s businessmen always wore a suit and tie. In 1946 the City and County of Honolulu allowed their employees to wear sports shirts during the hottest summer months. The Hawaiian Fashion industry realized they would benefit if residents wore Hawaiian made clothing. They encouraged companies to allow employees to wear aloha gear to work on Fridays. In 1966 the Bank of Hawaii allowed Aloha attire on Fridays. Soon after this Aloha Fridays became official. By 1970 it was common for aloha wear to be worn on any day of the week. Aloha Friday was referred to as the last day of the work week.

The first games of Gay Bowl XXII, will take place on a Friday….Aloha Shirts not required!

—-

Funding for Gay Bowl XXII has been provided via a grant by Hawaii Tourism Authority (HTA) through the Community Enrichment Program (CEP). For more info about HTA and CEP, click here.